After more than a decade of development, Marvel Studios has turned its cinematic universe (MCU) into a powerful empire in the extremely competitive Hollywood market.
On the cusp of success, over the past 3 years, Marvel Studios has continued to expand the scale of its universe in the 4th phase (since the events in Spider-Man: Far From Home).
Despite bringing so many breakthroughs, Marvel Studios still faces a common problem that any studio cannot avoid: that is maintaining appeal to the audience, especially to the audience.
In recent times, there have been many VFX artists who have criticized Marvel Studios’ strict and fictitious working process.
Recently, director Taika Waititi did not hesitate to express his disappointment in the technical aspects of the blockbuster Thor: Love And Thunder, the latest film he made for Marvel.
There was a time when Marvel Studios only released 1-2 movies a year, making audiences always have to wait a long time.
On the prestigious rating site Rotten Tomatoes, out of 29 MCU projects, there are 4 phase 4 films in the `lost` group.
Before Marvel Studios launches new projects, many fans have the habit of re-watching previously released movies.
In addition, all of Marvel Studios’ television projects are broadcast on Disney+, a new streaming platform that is currently not available in many regions around the world.
MCU started with Iron Man in 2008, opening a beautiful period for superhero movies in the following 10 years.
Marvel Studios of course understands this very well.
In the previous three periods, Thanos was `teased` in the credits of The Avengers (2012), and the Infinity Stones were continuously scattered in subsequent films.
However, phase 4 is making fans feel more confused than ever, when film projects have very few, or even no connections to each other.
The multiverse seems to be an overly ambitious project that Marvel is pursuing.
In other words, the multiverse is a very large and broad topic, and it takes a lot of time and many projects to exploit.
Early MCU characters such as Iron Man, Captain America or Black Widow all ended their superhero journeys emotionally and left many impressions in the hearts of the audience.
Among them, the most obvious examples are probably Thor and Wanda.
In the past, the MCU has faced a lot of criticism for bringing villains that were too unimpressive and not deeply developed.
However, this problem is repeated again in phase 4 projects. Najima, the villain of the Ms.
Avengers: Infinity War and Avengers: Endgame are two parts of the same story, and are also Marvel Studios’ two biggest projects to date.
Avengers: The Kang Dynasty and Avengers: Secret Wars, two projects that close phase 6 in 2025, will be Marvel Studios’ answer to this problem.
Source: Marvel Studios, WhatCulture
